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Role of Trade Infrastructure in Enhancing Competitiveness of Trade Enterprises


Vera Archakova
(about the author)

Archakova Vera Gennadyevna –

Published in:
Russian Journal of Entrepreneurship
– № 4-1 / April, 2010



Keywords: attractiveness of service, competitiveness, consumer loyalty, flow of goods, trade enterprise, trade infrastructure, trade service


Citation:
Vera Archakova (2010). Role of Trade Infrastructure in Enhancing Competitiveness of Trade Enterprises. Russian Journal of Entrepreneurship, 11(4), 114-118. — url: http://bgscience.ru/com/lib/2000


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Abstract:

New consumer demands led to changes in the trade infrastructure, the main purpose of which now is not so much to ensure effective flow of goods but to fully meet customers' needs. The article shows the role of the trade infrastructure in shaping services of retail enterprises and reflects its modern features.







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