Methodological Approaches to Assessing Corporate Image of a Production Enterprise

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Methodological Approaches to Assessing Corporate Image of a Production Enterprise

Elena Matuzenko, Anna Baydikova

(about the authors)

Published in:
Russian Journal of Entrepreneurship
– № 1-1 / January, 2010

Keywords: additive model, benchmarking, corporate image, integral index, integrated assessment, methodological approaches, production enterprises

Citation:
Elena Matuzenko, Anna Baydikova (2010). Methodological Approaches to Assessing Corporate Image of a Production Enterprise. Russian Journal of Entrepreneurship, 11(1), 80-85. — url: http://bgscience.ru/com/lib/1975

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Abstract:

The article summarizes methodological approaches to assessing the corporate image of a company and introduces the author's position on this issue.

References:

Methodological Approaches to Assessing Corporate Image of a Production Enterprise

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