Merchandising Research of the Capacity of Goods Wholesale

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Merchandising Research of the Capacity of Goods Wholesale

Olyga Mokerova

(about the author)

Published in:
Russian Journal of Entrepreneurship
– № 1-1 / January, 2010

Keywords: awareness, cognition, economic potential, merchandising, trade mark, wholesale

Citation:
Olyga Mokerova (2010). Merchandising Research of the Capacity of Goods Wholesale. Russian Journal of Entrepreneurship, 11(1), 149-154. — url: http://bgscience.ru/com/lib/1964

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Abstract:

The aim of this work is to study effectiveness of merchandising technology as a resource potential of goods wholesales. The results of the study are qualitative and quantitative indicators reflecting efficiency of a wholesale enterprise which applies merchandising tools.

References:

Merchandising Research of the Capacity of Goods Wholesale

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