During summer season residents of Primorye often choose to go to neighboring China, where the sphere of tourist services is developing rapidly. However, the Primorsky Region itself is rich in natural recreational resources such as beautiful beaches in the south of the region and good areas for developing equestrian sport and down-hill skiing. How to change the situation so that the Chinese would come to us instead of us going to them? Or at least the inhabitants of Primorye would prefer domestic tourism? The solution is to create our own tourist subclusters. In the article the authors tell about the methodical work which is carried out in this direction.