The Main Regulations of Marketing Standardization

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The Main Regulations of Marketing Standardization

Ramila Kadukova

(about the author)

Published in:
Russian Journal of Entrepreneurship
– № 12-2 / December, 2009

Keywords: hairdressing services, internal management, marketing standards, quality of marketing, services industry

Citation:
Ramila Kadukova (2009). The Main Regulations of Marketing Standardization. Russian Journal of Entrepreneurship, 10(12), 109-113. — url: http://bgscience.ru/com/lib/1877

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Abstract:

The article is devoted to standardization of marketing activities for the enterprises of the services industry. Voluntary forming of intra-corporate marketing standards makes the work of each participant the most efficient and simplifies the control over the quality of services provided.

References:

The Main Regulations of Marketing Standardization

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