Role of dynamic potential in the management theory of strategic business development

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Role of dynamic potential in the management theory of strategic business development

Vladimir Cheptsov

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Published in:
Russian Journal of Entrepreneurship
– № 11-2 / November, 2009

Keywords: dynamic potential, strategic development, strategic management

Citation:
Vladimir Cheptsov (2009). Role of dynamic potential in the management theory of strategic business development. Russian Journal of Entrepreneurship, 10(11), 34-38. — url: http://bgscience.ru/com/lib/1854

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Abstract:

The author suggests introducing the concept of "dynamic potential" reflecting the company's reaction to the market situation.

References:

Role of dynamic potential in the management theory of strategic business development

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