bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Managing the marketing system of innovative products of high school


Mikhail Kovazhenkov, Yana Bgantseva, Zakhar Golant
(about the authors)

Kovazhenkov Mikhail Aleksandrovich – Cand. of Phil. Sci. , associate Professor, Vice-Dean

Bgantseva Yana Valeryevna – post-graduate Faculty of Economics and Management,Volgograd State Technical University

Golant Zakhar Mikhaylovich – Deputy Chairman, Committee for Public Health at the Government of Saint Petersburg

Published in:
Creative Economy
– № 12 / December, 2009



Keywords: higher education institutions, innovative product, management, marketing system


Citation:
Mikhail Kovazhenkov, Yana Bgantseva, Zakhar Golant (2009). Managing the marketing system of innovative products of high school. Creative Economy, 3(12), 28-33. — url: http://bgscience.ru/com/lib/185


Share:

Abstract:

The article describes the framework for the management of marketing activities of the modern university, forming its marketing system of innovative products: a mechanism of segmentation of consumers innovative products, the choice of search directions for innovation, marketing strategy, marketing goals, performance evaluations, use the lessons of marketing capabilities; described the essence of each element of the system and defined its role in the development of innovation activities of high school.







References:
1. Braverman A.A. Marketing v rossiyskoy ekonomike perekhodnogo perioda: metodologiya i praktika / A. A. Braverman – M. : Ekonomika, 1997. – S. 539.

2. Golubkov E.P. Proektirovanie elementov kompleksa marketinga : formirovanie produktovoy politiki / E. P. Golubkov // Marketing v Rossii i za rubezhom. – № 5. – 2001. – S. 115-135.

3. Mamontov S.A. Sfera obrazovaniya kak mnogourovnevaya marketingovaya sistema / S. A. Mamontov // Marketing v Rossii i za rubezhom. – № 5. – 2001. – S. 3-12.

4. Menedzhment, marketing i ekonomika obrazovaniya: Uchebnoe posobie / Pod red. A.P. Egorshina. – N. Novgorod: NIMB, 2001. – 624 s.

5. Rayzberg B. A. Sovremennyy ekonomicheskiy slovar. – 5-e izd., pererab. i dop. / B. A. Rayzberg, L. Sh. Lozovskiy, E. B. Starodubtseva. – M. : INFRA-M, 2007. – 495 s. - (B-ka slovarey «INFRA-M»).

6. Savinyh V. P., Tsvetkov V. Ya. Marketingovyy analiz obrazovatelnyh uslug. – [Elektronnyy resurs]. – Elektron. dan. – Rezhim dostupa: http://vio.fio.ru/vio_21/cd_site/Articles/art_1_3.htm.