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Development of innovative strategies for transnational corporatio


Elena Starovoytova
(about the author)

Starovoytova Elena Yuryevna –

Published in:
Russian Journal of Entrepreneurship
– № 4-2 / April, 2009



Keywords: basic strategy, building strategies, financial condition, financial crisis, innovative development, innovative strategy, transnational corporations


Citation:
Elena Starovoytova (2009). Development of innovative strategies for transnational corporatio. Russian Journal of Entrepreneurship, 10(4), 33-38. — url: http://bgscience.ru/com/lib/1826


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Abstract:

The article deals with the problem of the development of innovative strategies of transnational corporations (TNCs) in the modern conditions. Methodological foundations of the formation of innovation strategies of TNCs and the main stages of this process are identified. The different types of innovation strategies of TNCs and their conditions of use are determined.







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