bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Matrix method for estimating the strength of brand


Zoya Gavrilova, Irina Bogomolova
(about the authors)

Gavrilova Zoya Vadimovna –

Bogomolova Irina Petrovna –

Published in:
Russian Journal of Entrepreneurship
– № 4-2 / April, 2009



Keywords: brand, brand evaluation methods, brand strength, butter, food market


Citation:
Zoya Gavrilova, Irina Bogomolova (2009). Matrix method for estimating the strength of brand. Russian Journal of Entrepreneurship, 10(4), 64-71. — url: http://bgscience.ru/com/lib/1821


Share:

Abstract:

Article deals with evaluation of the position of the brand in consumer markets. Given the definition of brand strength as his ability to dominate in a particular category of products, to overcome geographical and cultural boundaries and to ensure sustainable profits in future. Proposed and explained the matrix method for estimating the brand.







References: