Citation: Olyga Rudenok (2009). Evaluation of the competitiveness of construction products on the basis of the preferences of potential consumers. Russian Journal of Entrepreneurship, 10(4), 72-77. — url: http://bgscience.ru/com/lib/1820
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Abstract:
To the questions of improving the competitiveness of construction products are devoted the works of many authors, but a number of important issues remain barely researched. These include the problem of assessing the competitiveness on the basis of the preferred characteristics of the product to potential consumers in the specific market. The purpose of this work is to analyze the possibility of using the marketing approach to identify criteria and assess the competitiveness of products.