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Development of territorial marketing in region


Andrey Barabanov
(about the author)

Barabanov Andrey Sergeevich –

Published in:
Russian Journal of Entrepreneurship
– № 5-2 / May, 2009



Keywords: competitiveness, inter-regional competition, strategic planning, territorial marketing


Citation:
Andrey Barabanov (2009). Development of territorial marketing in region. Russian Journal of Entrepreneurship, 10(5), 168-174. — url: http://bgscience.ru/com/lib/1777


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Abstract:

In article is devoted to one of actual problems of strengthening of competitiveness of region due to use of toolkit of territorial marketing in formation of strategic directions of development of region. In article directions and mechanisms of territorial marketing, methods of definition of its target groups and problems at a regional level are considered.







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