Keywords:consumer services, marketing measures, marketing technologies, service
Citation: Ekaterina Alekhina (2009). Improving management of the regional service system by introducing marketing technologies. Russian Journal of Entrepreneurship, 10(10), 167-170. — url: http://bgscience.ru/com/lib/1753
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Abstract:
The article is devoted to improving management of the regional service system (by the example of consumer services, the Rostov Region) by forming marketing technologies.