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To the question of impact of the world financial crisis on marketing activity of the big Russian industrial and raw-material corporations (by the example of «Norilsk Nikel» and «RusAla»)


Sofyya Satsik
(about the author)

Satsik Sofyya Aleksandrovna –

Published in:
Russian Journal of Entrepreneurship
– № 9-2 / September, 2009



Keywords: international financial crisis, marketing activities, marketing communication, pr-technologies


Citation:
Sofyya Satsik (2009). To the question of impact of the world financial crisis on marketing activity of the big Russian industrial and raw-material corporations (by the example of «Norilsk Nikel» and «RusAla»). Russian Journal of Entrepreneurship, 10(9), 42-46. — url: http://bgscience.ru/com/lib/1704


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Abstract:

The article emphasizes topicality of the international financial crisis, considers its stages, underlines the role of marketing which enables the company to surpass other market players in the crisis conditions. The article also analyzes the main marketing strategies of the large industrial and raw-material companies.







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