Satisfaction and loyalty of retail network consumers as the means of survival in crisis conditions

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Satisfaction and loyalty of retail network consumers as the means of survival in crisis conditions

Svetlana Diyanova

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Published in:
Russian Journal of Entrepreneurship
– № 9-2 / September, 2009

Keywords: buyer needs, commodity value, distribution networks, satisfaction and loyalty

Citation:
Svetlana Diyanova (2009). Satisfaction and loyalty of retail network consumers as the means of survival in crisis conditions. Russian Journal of Entrepreneurship, 10(9), 57-62. — url: http://bgscience.ru/com/lib/1701

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Abstract:

The article shows that the main success factor for the majority of retail networks is loyalty of consumers. The author comes to a conclusion that struggle for the satisfaction and loyalty of consumers has no alternative in conditions of the developed competitive economy.

References:

Satisfaction and loyalty of retail network consumers as the means of survival in crisis conditions

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