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Promising directions to improve the marketing channels of distribution


Konstantin Kornev, Pavel Plakhotnikov
(about the authors)

Kornev Konstantin Viktorovich –

Plakhotnikov Pavel Aleksandrovich –

Published in:
Russian Journal of Entrepreneurship
– № 8-2 / August, 2009



Keywords: food market, marketing channels, organization of goods moving


Citation:
Konstantin Kornev, Pavel Plakhotnikov (2009). Promising directions to improve the marketing channels of distribution. Russian Journal of Entrepreneurship, 10(8), 144-148. — url: http://bgscience.ru/com/lib/1632


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Abstract:

The article justified the need to improve the marketing channels of distribution for food markets and determines the prospective of creating the efficient vertically integrated marketing systems. In such systems, according to the authors, could be created a vicious cycle of production and bringing to the end consumer products in accordance with buyers' preferences.








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