Keywords:balanced scorecard, business processes, centre of pucuniary liability, functional simulation, idef0, motivation, strategic management, to-be model
Citation: Ivan Borovik (2009). Strategic management – from theory to practice. Russian Journal of Entrepreneurship, 10(9), 44-48. — url: http://bgscience.ru/com/lib/1618
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Abstract:
Is it worth applying the fashionable Balanced Scorecard? What kind of results can it give? “Danon Industria” LLC has introduced this system having slightly changed the classical steps of application. Read the article to learn what came of it.