In accordance with the M. Porter model, the competitive environment is formed under the influence of the intraindustry competitive rivalry as well as the influence of external factors. Based on this model we have carried out research studies aimed at assessing the level of the competition in the market of stretch ceilings mounting in the Ural Federal Unit of the Russian Federation. Based on the obtained results we have drawn the conclusion about the special features of the competition and investment attractiveness of the industry.