Counter-marketing of smoking

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Aleksandr Maksimenko, Ekaterina Pichugina

(about the authors)

Maksimenko Aleksandr Aleksandrovich –

Published in:
Russian Journal of Entrepreneurship
– № 7-1 / July, 2009

Keywords: communications policies, consumers values, counter-marketing, counter-marketing tools, image, smoking

Citation:
Aleksandr Maksimenko, Ekaterina Pichugina (2009). Counter-marketing of smoking. Russian Journal of Entrepreneurship, 10(7), 92-98. — url: http://bgscience.ru/com/lib/1503

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Abstract:

The article deals with the various counter-marketing tools for smoking and assesses their effectiveness. It was found that the most effective are the tools that take into account the intrinsic value of consumers.

References:

Counter-marketing of smoking

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