Citation: Tatyyana Yakubova (2009). Prospects for the Russian model of branding. Russian Journal of Entrepreneurship, 10(4), 100-104. — url: http://bgscience.ru/com/lib/1427
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Abstract:
This article is devoted to the problem of formation of the Russian model of branding in the context of economic globalization. Its characteristics also reviewed and analyzed, due to socio-economic development, and the specificity of consumer behavior of domestic consumers.