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Evaluation of the intangible factors of value creation in business


Irina Geraschenko, Anastasiya Shiyanova, Yirzhi Kraft
(about the authors)

Geraschenko Irina Petrovna – assistant professor, Department of marketing and advertising, Omsk State University

Shiyanova Anastasiya Aleksandrovna – Cand. of Econ. Sci., assistant chair of global information resources and electronic business Stavropol State University

Kraft Yirzhi – professor, vice rector of Technical University in Liberec, Czech Republic

Published in:
Creative Economy
– № 8 / August, 2009



Keywords: innovative capacity, intangible assets, intellectual capital, price


Citation:
Irina Geraschenko, Anastasiya Shiyanova, Yirzhi Kraft (2009). Evaluation of the intangible factors of value creation in business. Creative Economy, 3(8), 116-123. — url: http://bgscience.ru/com/lib/139


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Abstract:

The author considers the intangible factors of creating value-added in business, gives the classification of intangible assets from the perspective of creating new, innovative value. A classification of intellectual capital is given. Offered the model of evaluation of innovative potential generated by intangible assets of the subject of entrepreneurship. Proposed intangible asset management principles, aimed at creating innovative value of the subject enterprise.







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