Keywords:efficiency, marketing managers, quality, service, standardization of marketing
Citation: Ramila Kadukova (2009). The marketing activities of organizations of service as an object of standardization. Russian Journal of Entrepreneurship, 10(6), 68-72. — url: http://bgscience.ru/com/lib/1371
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Abstract:
This article is devoted to marketing activities as the basis of quality services in a service economy. To maintain the quality of marketing we propose the formation of standards, covering not only the marketing department, but also the entire business as a whole.