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Social investments in corporate social responsibility of enterprises: altruism or rational egoism?


Ivan Lukyyanchikov
(about the author)

Lukyyanchikov Ivan Viktorovich – Postgraduate of the Institute of Economics and Management, Vladimir State University named after Аlexander and Nikolai Stoletovs; Senior Economist,Vladimir Branch of Sberbank of Russia, № 8611

Published in:
Creative Economy
– № 8 / August, 2014



Keywords: business altruism, corporate social responsibility, incentivization, management, motivating employees, social investments, social project


Citation:
Ivan Lukyyanchikov (2014). Social investments in corporate social responsibility of enterprises: altruism or rational egoism?. Creative Economy, 8(8), 88-98. — url: http://bgscience.ru/com/lib/1287


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Abstract:

The notion of social investments has been considered as one of the forms of rational altruism at modern enterprises in the given article. The author provides the analysis of practices and directions of social investments and points out the main peculiarities of the implementation of social investment projects in the external and internal environments of the enterprise.







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