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Analysis and prognosis of the development of media vehicles of the advertising industry in modern conditions


Olesya Sergeeva, Guzely Guzairova
(about the authors)

Sergeeva Olesya Yuryevna – Applicant of the Chair of Economic theory, Ufa State Petroleum Technological University

Guzairova Guzely Rinatovna – Candidate of Science, Economics, Associate Professor of the Chair of Mathematics and Informatics, Ufa Branch of the Financial University under the Government of the Russian Federation

Published in:
Creative Economy
– № 8 / August, 2014



Keywords: advertiser, advertising agents, advertising industry, international advertising market, media vehicles, Russian advertising market


Citation:
Olesya Sergeeva, Guzely Guzairova (2014). Analysis and prognosis of the development of media vehicles of the advertising industry in modern conditions. Creative Economy, 8(8), 39-48. — url: http://bgscience.ru/com/lib/1280


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Abstract:

The authors give a definition of the advertising industry, provide the analysis of Russian and international advertising markets and finally discuss the development rates of media vehicles in Russia and abroad.







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