Naylya FayzullinaPublished in:
Creative Economy
– № 6 / June, 2014



Keywords: capitalization, commercialization, copyright, economy, financial lease, intellectual property, license agreement, royalty


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Abstract:

Each company begins its functioning with surveying the market on which it is going to operate and make profit. The key moment is the analysis of pricing conditions. On the traditional markets of finished products and means of production, pricing is directly related to the interaction of supply and demand. But as the economy transits to another model based on knowledge and information while the innovation potential becomes the key factor, the pricing mechanism also becomes different. For this reason studying the commercialization of intellectual property, essence and content of common interests of producers and consumers of intellectual products becomes very relevant as well as identification of the problem typical of this sphere.

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