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The evolution of the innovation process modeling


Marina Geraschenko
(about the author)

Geraschenko Marina Mikhaylovna – Postgraduate Student of the Faculty of Economics and Management,Penza State University,Manager of the innovative project Dzhoulmed, LLC

Published in:
Creative Economy
– № 01 / January, 2014



Keywords: generation of models, innovation marketing, innovations, innovative process, model


Citation:
Marina Geraschenko (2014). The evolution of the innovation process modeling. Creative Economy, 8(01), 83-87. — url: http://bgscience.ru/com/lib/1198


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Abstract:

The author analyses foreign literary sources, devoted to the modeling of innovation processes. In accordance with R. Roswell classification, the existing models, developed during the period from the 50s right up until present days, are represented in the given article schematically. The key role in the innovation process, according to the author, belongs to marketing. Herein the characteristics of the generations are considered and 24 factors for the fifth-generation models are described.







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