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Modern Hybrid Model of Innovative Preparedness of Technological Innovation


Murad Brutyan
(about the author)

Brutyan Murad Muradovich – Postgraduate Student of the Academic Department of Innovative Policy, Economics and Natural Resource Use Ecology, Russian Presidential Academy of National Economy and Public Administration

Published in:
Creative Economy
– № 11 / November, 2013



Keywords: hybrid model of innovative preparedness, innovative process, preparedness level of demand, strategic management


Citation:
Murad Brutyan (2013). Modern Hybrid Model of Innovative Preparedness of Technological Innovation. Creative Economy, 7(11), 63-67. — url: http://bgscience.ru/com/lib/1182


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Abstract:

The modern hybrid model of innovative preparedness of perspective technologies based on concurrent application of methods of evaluation of the preparedness level of the technology (PLT) and the preparedness level of demand (PLD) is described. The author focuses on the advisability of implementation of this approach from the beginning of an innovative product development, as it allows to mitigate the commercial risks considerably.







References:
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2. Technology Readiness Assessment (TRA). – Handbook prepared by the Director, Research Directorate (DRD), – July 2009. P. 89.
3. Brutyan M.M. K voprosu otsenki urovney gotovnosti innovatsionnyh proektov s uchetom ogranicheniy po ekologii // Innovatsii i investitsii, – 2012. №1, 75-79.
4. Paun, F. Demand Readiness Level as equilibrium tool for the hybridization between Technology Push and Market Pull Approaches. ANR-ERANET Workshop. 8th February 2011, Paris.
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