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Diffusion Model of Consumer Innovations Based on Plotting an Accumulation Curve


Ekaterina Mikhalyova, Kristina Chinilina
(about the authors)

Mikhalyova Ekaterina Pavlovna – Candidate of Economic Sci., Associate Professor of the Academic Department of Economics

Chinilina Kristina Alekseevna – Student of the Faculty of Foreign LanguagesBryansk State University named after Petrovsky

Published in:
Creative Economy
– № 11 / November, 2013



Keywords: accumulation curve of innovation diffusion, diffusion of innovations, innovation, model of Bass, model of Rodgers, modification of S-curve


Citation:
Ekaterina Mikhalyova, Kristina Chinilina (2013). Diffusion Model of Consumer Innovations Based on Plotting an Accumulation Curve. Creative Economy, 7(11), 46-53. — url: http://bgscience.ru/com/lib/1179


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Abstract:

Diffusion Models of of consumer innovations of Rodgers and Bass are analyzed in the Article. On their basis author’s diffusion model of the consumer innovations is proposed, specifically this model includes modification of S-curve with explicit and implicit parts, a bifurcation point, and a curve of the economic trend. The increase and decrease of total utility of implementation of the consumer innovations is analyzed.







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