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Business reputation (goodwill) management at companies working in the sphere of communication services.


Liliya Gabueva
(about the author)

Gabueva Liliya Georgievna – Postgraduate student of FAPO (Faculty of Academic Educational Programs), RANHiGS (Russian Presidential Academy of National Economy and Public Administration) under the President of the Russian Federation, Head of External Communications Department, LLC Aegis Media CS.

Published in:
Creative Economy
– № 9 / September, 2013



Keywords: corporate finance, financial and non-financial factors used for management of goodwill costing, goodwill assessment, intangible assets, intellectual capital, the company's assets


Citation:
Liliya Gabueva (2013). Business reputation (goodwill) management at companies working in the sphere of communication services.. Creative Economy, 7(9), 130-135. — url: http://bgscience.ru/com/lib/1157


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Abstract:

The article analyzes the current management methods of goodwill value and offers quantitative methods of goodwill development level assessment.







References:
1. Gabueva L.G., Popandopulo A.I. Voprosy ucheta i otsenki delovoy reputatsii proizvoditeley meditsinskikh uslug pri ispolzovanii razlichnyh form gosudarstvenno-chastnogo partnerstva v zdravookhranenii // Ekonomika zdravookhraneniya. −2009. − № 7. − S. 3−9.
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5. Ekonomicheskie osnovy zdravookhraneniya: institutsionalnaya model / Pod obschey red. Gabuevoy L.A. ‑ M.: Delo, 2012. − 323 s.