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Technique of estimation of the company competitiveness


Inessa Shikhkerimova, Tatyyana Zhuravleva, Igory Ogorodnikov
(about the authors)

Shikhkerimova Inessa Alisultanovna – Applicant, Department of Economy, Moscow State University named after M.V. Lomonosov, economist of «Edinaya Evropa Holding» («United Europe Holding») OJSC

Zhuravleva Tatyyana Yuryevna – Applicant, Chair of Accounting, Consulting and Finance, Voronezh State Academy of Technology

Ogorodnikov Igory Aleksandrovich – Cand. of Phys. and Math. Sci, Director of «Ecodom» LLC

Published in:
Creative Economy
– № 9 / September, 2009



Keywords: brand, business processes, competitiveness, key competences, positioning, segmentation


Citation:
Inessa Shikhkerimova, Tatyyana Zhuravleva, Igory Ogorodnikov (2009). Technique of estimation of the company competitiveness. Creative Economy, 3(9), 24-28. — url: http://bgscience.ru/com/lib/114


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Abstract:

The author suggests a technique of estimation of the company competitiveness based on the analysis of the main aspects of such activities which allow to develop effectively, receive the necessary profit and expand competitive environment of the company. The developed technique suggests to analyze the company’s activities through the spectrum of exogenous development which has become the principle way of maintaining the company’s competitive strength.







References:
1. Ziman S. Krevetki ili uspekh: bessmyslennye innovatsii ili osmyslennoe obnovlenie. – M.: Eksmo, 2006. – 352s.
2. Kruglov M.I. Strategicheskoe upravlenie kompaniey. – M.: Russkaya delo vaya literatura,1998. – 767c.