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On Types of Tactical Behavior of Innovative Enterprises


Vadim Zazimko, Aleksey Maslov
(about the authors)

Zazimko Vadim Nikolaevich – Cand. of Economic Sci., Chairman of the Board of Directorsof the Scientific-Research Institute «Zvezda»

Maslov Aleksey Nikolaevich – Candidate of Economic Sci., Deputy Director of Research of Agency for Investition Consulting

Published in:
Creative Economy
– № 8 / August, 2013



Keywords: consumption, developments, high-tech, innovation, production activity, production enterprise


Citation:
Vadim Zazimko, Aleksey Maslov (2013). On Types of Tactical Behavior of Innovative Enterprises. Creative Economy, 7(8), 10-22. — url: http://bgscience.ru/com/lib/1131


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Abstract:

It is shown in the Article that cost saving and profit increase formerly were the prevailing goal of production activities while modernization of elements of production had an auxiliary character, and renovation as a response to external circumstances nowadays has become an integral part of future of production enterprises. It is proposed to consider the “strategy of continuous (permanent) innovations”, dictated to enterprises by environmental conditions, which is an objective necessity of their effective functioning and progressive development in the conditions of modern economy.








References:
1. Draker P.F. Innovatsii i predprinimatelstvo. – M.: Nauka, 1992.
2. King U., Kliland D. Strategicheskoe planirovanie i khozyaystvennaya politika. – M.: Progress, 1988.
3. Kotler F. Marketing-menedzhment. Per. s angl. – SPb: Piter, 2000.
4. Chestro G. Otkrytye innovatsii. – M.: Pokolenie, 2007.

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