Svetlana DanilovaPublished in:
Creative Economy
– № 7 / July, 2013



Keywords: educational services competitiveness, educational services competitiveness criteria, enterprise competitiveness complex indicators system, higher education institution competitiveness evaluation methodic, intellectual potential, marketing policy, potential possibilities of the educational services consumer


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Abstract:

Educational field competitiveness indicators assessment is based on the integration of the unique indicators of competitiveness. The main task of functioning of the higher educational institution nowadays consists of provision of the constant market demand on the graduates including the perspectives of their career according to the received qualification and possibilities of career development. To assess the educational services competitiveness the author offers to use complex approach as well as complex indicators.

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