The relevance of the article is due to the active development of digital technologies and their significant impact on entrepreneurial activities. Modern entrepreneurship uses knowledge in a new way. If knowledge was previously used as a factor of internal development, now knowledge is becoming a commodity, knowledge is being sold. The article reviews the evolution of the theory of entrepreneurship. Particular attention is paid to smart technology as one of the branches of the third industrial revolution, which has a significant impact on the formation of new entrepreneurship. Systematized changes in the external and internal environment that determine the development of entrepreneurship based on "smart" technologies.
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