Kayachev Gennadiy Fedorovich – (Siberian Federal University)
Loktionov David Albertovich – (Marketing agency «ProMarket»)
The organization in the XXI century faces the problem of choosing the optimal model of strategic development, taking into account the high degree of uncertainty and turbulence. The increase in the value and in the sustainability of the company becomes the most important goals of corporate strategies. The article investigates the process of evolution of f the value approach in the development of the company. The need to ensure transparency and a high level of social responsibility, taking into account the development of civil society institutions and globalization, form a new set of problems for a modern company, one of which is the coordination of its goals with the objectives of social development. Models of harmonization of interests of stakeholders, the concept of sustainable development and corporate social responsibility provided managers with tools for the implementation of global social goals in the strategic management plans of the company. In this context, value management becomes an element of effective integration of corporations in the solution of modern socio-economic problems.
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