Shokola Yana Vladimirovna – Postgrade Student, Saint-Peterburg State Economy University
The author is analyzing the results of the investigation of the consumers’ attitude towards corporate social responsibility (CSR) on the example of the retail sales grocery stores. In particular, gender differences in the perception of three components of the CSR – economic, social and ecological as well as influence of the consumers’ awareness about the responsible companies’ behavior to the shop selection are being studying.
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