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Corporate Social Responsibility in the Perception of Purchasers


Yana Shokola
(about the author)

Shokola Yana Vladimirovna – Postgrade Student, Saint-Peterburg State Economy University

Published in:
Creative Economy
– № 7 / July, 2013



Keywords: client’s preferences, company strategy, consumers’ behavior, corporate social responsibility, gender differences, market, retail sales


Citation:
Yana Shokola (2013). Corporate Social Responsibility in the Perception of Purchasers. Creative Economy, 7(7), 10-19. — url: http://bgscience.ru/com/lib/1116


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Abstract:

The author is analyzing the results of the investigation of the consumers’ attitude towards corporate social responsibility (CSR) on the example of the retail sales grocery stores. In particular, gender differences in the perception of three components of the CSR – economic, social and ecological as well as influence of the consumers’ awareness about the responsible companies’ behavior to the shop selection are being studying.







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