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The concept of "Business model" vs the concept of "Strategy": the duality of modern views


Denisov I.V., Petrenko E.S., Koshmaganbetova Zh.B., Togaybeva L.I.
(about the authors)

Denisov Igor Vladimirovich – (Plekhanov Russian University of Economics)

Petrenko Elena Stepanovna – (Plekhanov Russian University of Economics)

Koshmaganbetova Zhanar Bitimovna – (Karaganda State Technical University)

Togaybeva Lyusiya Islamovna – (Karaganda State Technical University)

Published in:
Creative Economy
– Volume 13, Number 11 (November 2019)

JEL classification: M11, M21, M29

Keywords: business model, competition, cost, strategy, value


Citation:
Denisov I.V., Petrenko E.S., Koshmaganbetova Zh.B., Togaybeva L.I. (2019). The concept of "Business model" vs the concept of "Strategy": the duality of modern views. Creative Economy, 13(11), 2255-2264. doi: 10.18334/ce.13.11.41357


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Abstract:

The article presents a study of the search for similarities and differences between the concepts of business model and strategy. An example of a discussion of the relationship between business models and strategy, characterized by two opposing approaches, is given. One approach is that a business model is no more than a new term based on historical strategy research and adds little to the knowledge available. The article also reflects the opposite view on the relationship between business model and strategy, which is a huge difference between business model and strategy. The business model and strategy in this case are separate constructs that require separate consideration. In addition, the business model is considered not only in the context of the confrontation between two different opinions on the definition of its essence, but also as a new representation of the concept of strategy, as well as separate from the strategy of scientific direction.







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