Today, the economy is undergoing a new wave of industrial revolution, the fourth industrial revolution, closely related to the processes of digitalization and robotization of business. Among the general changes in the economy of different countries, it is necessary to consider in more detail the transformations taking place in individual industries, in particular, in the automotive industry. The article presents the results of the study of current trends in the innovative development of the automotive industry in the current industrial revolution. The key technologies of wide application, which form the basis of the fourth industrial revolution, and, consequently, in the current development of the world automotive industry, are divided into two groups: product innovations and innovations of production and management processes. The introduction of these technologies is considered on the basis of statistical data and practices of specific companies, key players in the industry.
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