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On measures of modern HEI competitiveness improvement in the conditions of changing market of educational services


Aleksey Barybin , Ekaterina Roginko
(about the authors)

Barybin Aleksey Valentinovich – Candidate of Pedagogic Sciences, Associate Professor, Egoryevsk Technological Institute (Branch) MSTU STANKIN

Roginko Ekaterina Vladimirovna – Candidate of Pedagogic Sciences, Egoryevsk Technological Institute (Branch) MSTU «STANKIN»

Published in:
Creative Economy
– № 12 / December, 2013



Keywords: competitiveness of university, education, market of educational services


Citation:
Aleksey Barybin , Ekaterina Roginko (2013). On measures of modern HEI competitiveness improvement in the conditions of changing market of educational services. Creative Economy, 7(12), 89-94. — url: http://bgscience.ru/com/lib/1107


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Abstract:

The article discusses existing problems of universities in the conditions of economic crisis. The basic principles of development of growth strategy of a successful modern university are represented. Proposed marketing efforts to the modernization and optimization of the university and its move to a new competitive level are proposed.







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