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Marketing Approach to Solution of Problems of Innovative Technological Development


Boris Tokarev
(about the author)

Tokarev Boris Evgenyevich – Candidate of Engineering Sciences, Associate Professor of Marketing,State University of Management, Moscow

Published in:
Creative Economy
– № 12 / December, 2013



Keywords: enterprise management, high-tech market, human capital, information flows, innovative product, modernization, research and development activities, technological marketing


Citation:
Boris Tokarev (2013). Marketing Approach to Solution of Problems of Innovative Technological Development. Creative Economy, 7(12), 68-74. — url: http://bgscience.ru/com/lib/1104


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Abstract:

The analysis of the state of the domestic innovation and technological market is presented. The main statistical indicators characterizing this market are discussed. the place and importance of marketing in the design, development and technological output of innovative products are defined.







References:
1. Indikatory innovatsionnoy deyatelnosti: 2012: Statisticheskiy sbornik. – M.: Vysshaya shkola ekonomiki, 2012.
2. Indikatory nauki: 2012: Statisticheskiy sbornik. – M.: NIU Vysshaya shkola ekonomiki, 2012.
3. www.gks.ru [Elektronnyy resurs].
4. www.expert.ru [Elektronnyy resurs].