Garifullin B.M., Zyabrikov V.V.Published in:
Creative Economy
– Volume 13, Number 10 (October 2019)

JEL classification: F61, M15, M20, M21

Keywords: business model, digital business transformation, strategic management


Share:

Abstract:

The article discusses the periodization of the evolution of business models of the company, which took place in parallel in time with the evolution of ideas about the internal environment of the company, shows the prospects for their joint use. It is shown that the scheme, such as canvas of Osterwalder-Pinier business model, which is widespread in business, adequately describes the sequence of stages of digital transformation of a firm. The authors emphasize the importance of describing not only the factors and processes of the internal environment of the firm, but also the need for their harmonious interface with the external environment of the firm, which is the source of digital innovations in the context of PEST-coordinates.

---

References:
(2016). Digital Transformation of Industries: Digital Enterprise World Economic Forum White Paper. 9-16.
Arenkov I.A., Knut R., Lobareva Yu.S. (2016). Printsipy formirovaniya klientoorientirovannoy kompanii [Principles of client-centricity companies]. Marketing- menedzhment v tsifrovoy ekonomike. 2 (4). 4-20. (in Russian).
Arenkov I.A., Smirnov S.A., Sharafutdinov D.R., Yaburova D.V. (2018). Transformatsiya sistemy upravleniya predpriyatiem pri perekhode k tsifrovoy ekonomike [Transformation of the enterprise management system in the transition to the digital economy]. Russian Journal of Entrepreneurship. 19 (5). 1711-1722. (in Russian). doi: 10.18334/rp.19.5.39115 .
Garifullin B.M., Zyabrikov V.V. (2018). Tsifrovaya transformatsiya biznesa: modeli i algoritmy [Digital transformation of business: models and algorithms]. Creative economy. 12 (9). 1345-1358. (in Russian). doi: 10.18334/ce.12.9.39332 .
Gassman O., Frankenberger K., Shik M. (2017). Biznes-modeli: 55 luchshikh shablonov [Business models: 55 best templates] M.: Alpina Pablisher. (in Russian).
Korotkova T.L. (2019). Evolyutsionnoe razvitie biznes-modelirovaniya v Rossii [Evolutionary Development of Business Process Modeling in Russia]. Ekonomicheskie i sotsialno-gumanitarnye issledovaniya. (1(21)). 43-51. (in Russian). doi: 10.24151/2409-1073-2019-1-43-51 .
Kristensen Kleyton M. (2016). Dilemma innovatora: Kak iz-za novyh tekhnologiy pogibayut silnye kompanii [The innovator's dilemma: How strong companies are dying because of new technologies] Alpina Didzhital. (in Russian).
Mintsberg G., Alstrend B., Lempel Dzh. (2000). Shkoly strategiy [Schools of strategies] SPb.: Izdatelstvo «Piter». (in Russian).
Mutaz M. Al-Debei, Ramzi El-Haddadeh, David Avison (2008). Defining the Business Model in the New World of Digital Business London: Brunel University.
Ostervalder A., Pine I. (2011). Postroenie biznes-modeley: Nastolnaya kniga stratega i novatora [Building business models: the Handbook of the strategist and innovator] M.: Alpina Pablisher. (in Russian).
Osterwalder A., Pigneur Y., Tucci Christopher L. (2005). Clarifying Business Models: Origins, Present, and Future of the Concept Communications of the Association for Information Systems. 16 (1).
Rozeia Mustafa, Werthner H. (2011). Business Models and Business Strategy – Phenomenon of Explicitness International Journal of Global Business & Competitiveness. 15.
Zyabrikov V.V. (2016). Sistemnyy podkhod k modelirovaniyu vnutrenney sredy firmy. Problemy sovremennoy ekonomiki [A system approach to the modeling of the internal environment of the firm. Problems of modern Economics]. Evraziyskiy mezhregionalnyy analiticheskiy zhurnal. (3). 93-96. (in Russian).
Кулашова А. Цифровая трансформация – необходимое условие для развития бизнесаKommersant.ru. (in Russian). Retrieved from https://www.kommersant.ru/doc/3276715