Uryaseva T.I., Mayorova E. A.Published in:
Russian Journal of Innovation Economics
– Volume 9, Number 3 (July-September 2019)

JEL classification: L81, L86, M21

Keywords: business needs in information, diagnostics of the organization's problems, information and analytical support of modern trade organization, information for key stakeholders, research process of trade and economic activity


Share:

Abstract:

The need to develop conceptual approaches to information and analytical support of trade and economic activity in organizations is determined by the changed needs of business for information that must be substantial, operational, sufficient, integrated, allowing to make preventive management decisions on all problem areas of trade and economic activity, to meet the needs of key stakeholders. Information and analytical support is essentially the content of the research process of trade and economic activity, which can be considered as an independent area of scientific and practical activity. From a practical point of view, the study of trade and economic activity is the process of identification of the problems and problem areas in the trade and economic activity of the organization, information saturation of these areas with information obtained from traditional reporting (accounting, management, statistics), integrated reporting and other sources of information, using quantitative and qualitative methods of obtaining it. The object of the most searching problems is the economic activity of a commercial enterprise. The most effective methods for identifying problems of trade and economic activity are determined. the sources and methods of obtaining information are systematized, and the place of economic analysis and business analysis in the study of trade and economic activity is determined.

---

References:
(2018). Metodologiya biznes-analiza [Methodology of business analysis] (in Russian).
(2018). Osnovy biznes-analiza [Fundamentals of business analysis] (in Russian).
Chernov V.A. (0). Integrirovannoe informatsionno-analiticheskoe obespechenie ustoychivogo razvitiya khozyaystvennoy deyatelnosti [Integrated information-analytical support sustainable development of economic activities]. Modern management technologies. (1). (in Russian).
Deputatova E.Yu. (2018). Tsifrovye i blokcheyn tekhnologii v marketingovyh kommunikatsiyakh [Digital and blockchain technology in marketing communications] In the collection: Main trends and development prospects of the economy in the coordinates of the digital era. 106-110. (in Russian).
Inmon W.H. (2002). Building the Data Warehouse.John Wiley ₰ Sons Inc
Mayorova E.A., Shinkareva O.V., Nikishin A.F., Uryaseva T.I., Malinin S.A. (2018). Developing innovations in retail trade in Russia Espacios. (19). 38.
Nikolaeva T.I., Uryaseva T.I. (2017). Razrabotka podkhodov k analizu resursnogo potentsiala torgovoy organizatsii s tselyu vybora konkurentnoy strategii [Development of approaches to the analysis of the resource potential of a trade organization with the view to choosing a competitive strategy]. Russian Journal of Retail Management. (1). 35-48. (in Russian).
Panasenko S., Nikishin A., Mayorova E. (2018). Globalization of trade based on innovations
Uryaseva T.I. (2013). Finansovye tekhnologii v marketinge [Financial technologies in marketing] (in Russian).
Uryaseva T.I. (2015). Metodicheskie podkhody k prognozirovaniyu strategicheskogo kursa predpriyatiya /Voprosy. Gipotezy. Otvety: Nauka KhKhI veka [Methodical approaches to forecasting the strategic course of the concern / Issues. Hypothesis. Answers: science of the XXI century] (in Russian).
Uryaseva T.I., Kalugina S.A (2018). Marketingovyy resursnyy potentsial torgovoy organizatsii i otsenka effektivnosti ego ispolzovaniya [Marketing Resource Potential of the Trade Organization and Evaluation of the Effectiveness of Its Use]. Practical Marketing. (1). 19-23. (in Russian).