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Evaluation of the internal and competitive environment of the organization within the framework of the functional-environmental approach of cooperation-network interactions using the benchmarking method


Novikova S.I.
(about the author)

Novikova Svetlana Ivanovna – (Institute of Economics and Trade, Federal State Autonomous Educational Institution of Higher Education “Siberian Federal University”)

Published in:
Creative Economy
– Volume 13, Number 9 (September 2019)

JEL classification: D40, M11, M21

Keywords: benchmarking, communication, competition, cooperative-network interactions, econometric method, economics, finance, functional-environmental method, organizational system, strategy, swot-analysis


Citation:
Novikova S.I. (2019). Evaluation of the internal and competitive environment of the organization within the framework of the functional-environmental approach of cooperation-network interactions using the benchmarking method. Creative Economy, 13(9), 1749-1766. doi: 10.18334/ce.13.9.40989


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Abstract:

In order to comprehensively assess the functional environment of the cooperative-network interactions of organizations, this article discusses the methodology for assessing the quality of one of its components - the competitive environment. The proposed methodology is based on benchmarking by comparing the average performance of the organization under study with the similar performance of competitors and other participants in the cooperation network. The resulting summary estimated coefficients reflect the qualitative level of the organization under study and give an assessment of the competitive environment as a whole. In the future, these indicators are used to obtain an overall assessment of the entire cooperation-network organizational system. The article also proposed an addition to the definition of benchmarking as a method of comparing not only individual competing organizations, but also comparing the overall cooperative network organizational systems in which the organizations under study operate.








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