Gureva Mariya Andreevna – ( Tyumen Industrial University)
Butko Valentina Vladimirovna – ( Tyumen Industrial University)
The paradigm of the modern economy in its pursuit of successful growth is reaching a new scale of ecological Outlook. Trends in the development of the "green" economy form new long-term development strategies for the largest sectors of the economy, including the fuel and energy complex. In fact, it is necessary to identify existing environmental incentives, which will lead to an increase in the environmental potential of enterprises and will help to create new methodological approaches that promote economic development. Monitoring and accounting of environmental activity can bring companies closer to achieving sustainable development goals, justified by the introduction of environmental factors in the model of successful development of enterprises and its internal production processes.
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