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Problem of Assessment of Economic Practicability of Application of PR-Campaign in Service Industry


Lyudmila Demyyanenko
(about the author)

Demyyanenko Lyudmila Vladimirovna – Postgraduate Student of the Faculty of Economics and National Economy Management (Service Industry), Moscow Psychology-Social University Financial Analyst of Natusana, CJSC

Published in:
Creative Economy
– № 5 / May, 2013



Keywords: economic effectiveness, pr


Citation:
Lyudmila Demyyanenko (2013). Problem of Assessment of Economic Practicability of Application of PR-Campaign in Service Industry. Creative Economy, 7(5), 103-109. — url: http://bgscience.ru/com/lib/1085


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Abstract:

The problem of PR-activity efficiency assessment on the stage of planning is especially urgent from the point of view of economic practicability. The absence of the assessment methodology of the effective financial investment in PR-events is visible not only in research activities, but also in unwillingness to apply this financial control in practice of companies. Need arises in detection of factors, complicating the performance of the financial analysis of the effectiveness of PR-campaigns application in the service industry (in business in whole), and in development of the PR-activity assessment methodology.







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