Kazakova Anna Yurevna – (Kaluga State University named after K.E. Tsiolkovsky.)
Domestic discrimination faced by certain categories of tenants in the rental market is usually interpreted through the psychological category of xenophobia, and immigrants from far and especially near abroad are considered as the main and practically the only vulnerable group in the scientific literature. The article, based on the results of the content analysis of ads on the rental of residential real estate of various types (price segments), refutes the hypothesis of a predominantly xenophobic or prestigious motivation for the selection of potential tenants by homeowners. Categories of tenants, most often subject to biased selection, are highlighted. In terms of frequency, families with children, especially single-parent families, are the least favored in comparison with the rest. Factor analysis by the principal component method shows that the main source of the owner's demands is the care for the safety of the property located inside the housing and the cost of repairs. Owners manage the risks of temporary alienation of housing by economic means (price and deposit) and by non-economic means (formulation of role expectations in the text of the announcement)
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