Ponomarev Oleg Borisovich – (North-West institute of Management – Russian Presidential Academy of National Economy and Public Administation)
The effectiveness of any activity, including business, is determined by a variety of internal and external factors. The main efforts of scientists are aimed at the study of external factors. This article discusses the internal factors of successful entrepreneurship, which are proposed to be considered as the five main forces of the entrepreneur and as the five main resources of the entrepreneur. The application of five forces to five resources is a model of an effective entrepreneur.
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