Research case is devoted to rare precedent of release of the new player on the long-established oligopolistical market (exit of Tele2 in the mobile communications market). The development of the cellular industry and the formation of the "big three" are revealed. Barriers to entry to the oligopolistical market and ways to overcome them are considered. The consequences of the "invasion" of a new player for the industry and the prospects for its further development are revealed.
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