One of the effective management tools of modern companies is the development of business models, including innovative principles and approaches to management and allowing to form a competitive advantage and a stable position in the market. The use of business modeling technologies of the service industry in the context of digitalization of the economy is one of the aspects considered by investors as an assessment of the prospects of projects. Research of the problems connected with formation of standard elements of business models and their interrelations in modern conditions of growth of the service industry becomes especially actual.
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