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The rise of the creative factor in a digital society: reality or illusion


Scherbakova L.N., Savintseva S.A.
(about the authors)

Scherbakova Lyudmila Nikolaevna – (The Kemerovo State University)

Savintseva Svetlana Aleksandrovna – (The Kemerovo State University)

Published in:
Creative Economy
– Volume 13, Number 3 (March 2019)

JEL classification: J29, J49, O31, O35

Keywords: creative activity, creativity, digital society, freelancers, remote employment


Citation:
Scherbakova L.N., Savintseva S.A. (2019). The rise of the creative factor in a digital society: reality or illusion. Creative Economy, 13(3), 495-504. doi: 10.18334/ce.13.3.39970


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Abstract:

The task of this paper was to provide assessment of such property of the digital society as creativity. We designated position, consisting in the fact that the contradictory formation of the digital society, causing both positive and negative consequences, ambiguously affects the extension in it as a creative factor. The analysis of the problem carried out on the basis of consideration of new segments of the labor market: electronic freelancers and remote employment. This research is focused on the study of the properties of creative activities. Attention is drawn to the different approaches to its assessment: from the standpoint of the individual and society.







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