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Features of consumer behavior in the digital economy


Shklyar T.L., Popova A.V., Gorokhova S.S.
(about the authors)

Shklyar Tatiana Lvovna – (Plekhanov Russian University of Economics)

Popova Anna Vladislavovna – (The Financial University under the Government of the Russian Federation)

Gorokhova Svetlana Sergeevna – (The Financial University under the Government of the Russian Federation)

Published in:
Creative Economy
– Volume 13, Number 3 (March 2019)

JEL classification: D11, D12, D19

Keywords: economics, hybrid reality, law, personality, psychology


Citation:
Shklyar T.L., Popova A.V., Gorokhova S.S. (2019). Features of consumer behavior in the digital economy. Creative Economy, 13(3), 505-516. doi: 10.18334/ce.13.3.39934


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Abstract:

In this article, the authors propose to consider the behavior of individuals in the digital economy. The authors explore the possibilities and dangers of the virtual world. Identify the main psychological aspects that provoke a person to dive into the Internet space. The article also demonstrates the main trends and directions of transformation of modern legislation related to the need to ensure the state of information security for the individual, society, and the state as a whole, analyzes the difficulties of legal regulation and administrative control in the digital space, and at the same time justified the attractiveness of the virtual world for ordinary people, including







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