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Modeling the Process of Creation of an Innovative Biotechnological Product on the Basis of Global Product Chains


Marina Leonova, Alymira Kulmaganbetova
(about the authors)

Leonova Marina Vladimirovna – Postgraduate Student of the Chair of Logistics and Management, Kazan National Research Technological University

Kulmaganbetova Alymira Saktyrbekovna – Postgraduate Student of the Chair of Logistics and Management, Kazan National Research Technological University

Published in:
Creative Economy
– № 3 / March, 2013



Keywords: alliance, biotechnology, competitiveness, consumer, global production chains, global production networks, innovative production, knowledge, manufacturer, territorial potential


Citation:
Marina Leonova, Alymira Kulmaganbetova (2013). Modeling the Process of Creation of an Innovative Biotechnological Product on the Basis of Global Product Chains. Creative Economy, 7(3), 86-90. — url: http://bgscience.ru/com/lib/1029


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Abstract:

The author suggests a new method for managing innovative high-tech production within the product chain model initiated by alliances. The article classifies theoretical data related to global production networks and global product chains and types thereof. The applicability of this model is considered based on relevant applications in the biotech industry.







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